Privacy Policy

1. Introduction

MC Creative Group ("MC Creative Group," "we," "us," or "our") is a digital marketing agency based in Milton, Delaware. This Privacy Policy explains how we collect, use, store, and protect information when you visit our website (mccreativegroup.com), engage our marketing services, or use our client reporting tools.

By using our website or services, you agree to the practices described in this policy.

2. Information We Collect

Information you provide directly
Contact information — name, email address, phone number, and company name when you fill out a contact form, request a quote, or communicate with us.
Client business information — business details, billing information, and account contacts provided when you engage our services.

Information collected automatically
Website usage data — pages visited, session duration, traffic sources, device and browser type, and approximate location, collected through cookies and analytics tools described in Section 4.

Social media and advertising platform data
When clients engage us to manage or report on their marketing, we access data from their connected accounts as described in Section 2.

3. Social Media & Advertising Platform Data

As part of our services — including analytics reporting and our MC Creative Group client reporting dashboards — we access data from third-party marketing platforms on behalf of our clients and only with their authorization. These platforms may include Meta (Facebook and Instagram), Google (Google Ads, Google Analytics, Google Business Profile, YouTube), TikTok, LinkedIn, X (Twitter), and social media management tools.

What we access

  • Aggregate performance analytics: impressions, reach, views, engagement, follower counts, audience demographics (in aggregate), and post- or ad-level performance metrics.
  • Advertising performance data: spend, clicks, conversions, and related campaign metrics.
  • Published content belonging to the client's accounts (posts, captions, and creative assets) for reporting purposes.

We do not collect the personal messages, private data, or account credentials of our clients' followers or audiences beyond what the platforms make available through their official reporting interfaces.

How we access it
All platform data is accessed through the platforms' official APIs, using authorization (such as OAuth) granted by the client or their authorized representative. We never ask clients for their platform passwords. Clients may revoke our access at any time through the settings of the relevant platform.

How we use it
Platform data is used solely to provide services to the client who owns the accounts: performance reporting, dashboards, campaign management, and strategic recommendations. We do not sell platform data, use one client's data for another client's benefit, or use platform data for advertising purposes of our own.

Where it is stored and for how long
Platform data is stored on secure, access-controlled cloud infrastructure. We retain analytics data for as long as the client relationship is active plus a reasonable transition period, or as required for legal and accounting purposes. When a client relationship ends, or upon a client's written request, we delete or de-identify the client's platform data within 30 days, except where retention is required by law.

Deletion and revocation
Clients may request deletion of their stored platform data at any time by contacting us using the details in Section 12. Revoking our API access at the platform level stops all further data collection immediately.

We comply with the developer policies and terms of each platform whose APIs we use, including the TikTok Developer Terms, Meta Platform Terms, Google API Services User Data Policy, LinkedIn API Terms, and X Developer Agreement.

4. How We Use Information

We use the information we collect to:

  • Respond to inquiries and provide requested services;
  • Deliver marketing analytics, reporting, and dashboards to our clients;
  • Operate, maintain, and improve our website and reporting tools;
  • Send service-related communications and, with your consent, marketing communications;
  • Comply with legal obligations and enforce our agreements.
5. Cookies & Tracking Technologies

Our website uses the following tools:

You can control cookies through your browser settings. Disabling cookies may affect some website functionality.

6. How We Share Information

We do not sell your personal information. We share information only with:

  • Service providers who support our operations (such as web hosting, cloud infrastructure, email delivery, and payment processing), bound by confidentiality obligations;
  • Marketing platforms as necessary to provide services on a client's behalf (for example, managing a client's ad campaigns);
  • Legal authorities when required by law, subpoena, or to protect our legal rights.
7. Security of Your Information

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or alteration. However, no method of internet transmission or electronic storage is 100% secure. We cannot guarantee the absolute security of your information and encourage you to use caution when sharing personal details online.

8. Data Retention
We retain personal information for as long as needed to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Website analytics data is retained according to the retention settings of the respective analytics tools. Client platform data retention is described in Section 2.
9. Data Security
We use commercially reasonable administrative, technical, and physical safeguards to protect information, including encrypted connections (HTTPS/TLS), access controls, and secure cloud infrastructure. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
10. Your Rights & Choices

Depending on your location, you may have the right to:

  • Request access to the personal information we hold about you;
  • Request correction or deletion of your personal information;
  • Opt out of marketing communications (every marketing email includes an unsubscribe link);
  • Opt out of SMS communications by replying STOP to any text message from us.

To exercise any of these rights, contact us using the details in Section 12. We will respond within a reasonable timeframe and as required by applicable law.

11. Children's Privacy
Our website and services are intended for businesses and individuals 18 years of age or older. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us and we will delete it.
12. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies.
13. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent revision. Material changes will be posted on this page.
14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your information, please contact us:
MC Creative Group
Phone: 302-278-0660
Email: [email protected]
Website: https://mccreativegroup.com