Campaign and strategy methods are specially made to fit your needs. We help clarify your email marketing objectives. First and foremost, your efforts should support your business goals. We start with those goals, then decide how an email campaign can help you achieve them. Here are some common goals email can help with:

Acquisition

If you’re looking to attract, and sell to, new customers, then we plan to focus on building your subscriber list and sending campaigns that encourage action.

Retention

Maybe you want to keep your existing customers interested and coming back for more. We can analyze reports and find out what’s working and what's selling (and what’s not) in order to improve the content with every send.

Awareness

If you’re just starting out, we may focus on brand loyalty and getting your name out there. We are content experts and know how to write engaging copy and tell a great story.

We create professionally designed newsletter templates that are responsive by nature. A stunning email template shares design features of your website, and that’s what we do. Still matching the existing branding of your company, we make adjustments and accommodations accordingly so they can be viewed across all platforms, such as: smartphones, tablets, laptops, and desktops.

Optimization can include: creating list segmentation to market to specific portions of your contact list, sending recipients information that is only relevant to them specifically, making revisions based on past analytics from previous emails, and/or A/B testing options which is performing various market research techniques to fine tune the effectiveness of your campaign.

Merging email marketing and email analytics is tough work, and it's why we do it for you. Our email marketing entails sending one message to many people—dozens, hundreds, or even thousands of people. By tracking the results and understanding the performance, we can partner email blasting with other marketing efforts for a better strategy and overall performance.